Local groups
Five relevant local Facebook groups joined, and posted into every week.
Muvin agent training
Your training. Your first 90 days.
This is the Muvin training programme. It is built in numbered sections and you work through them in order. Section 1 is the first 90 days, and it is where every new agent starts.
90
Days, and the habits you set in them run the rest of the year
5
Workstreams in Section 1, all running at the same time
Weekly
The rhythm nearly everything in the 90 days runs on
How this works
The training
programme.
Each section is numbered and stands on its own. Start at Section 1 and work down the page.
Nothing here is theory. Every section is work you do in your own patch, in the week you are in. Read the section through once, then put the commitments into your diary as repeating entries. That is the only place they survive a busy fortnight.
Your first 90 days are Section 1. Five workstreams run at once, and they are designed to be run together rather than one at a time. The point of them is that a stranger in your area starts to recognise your name before they need an agent.
Do the five every week and the 90 days build a patch that knows you.
Section one
Your first
90 days.
Five workstreams, run together from your first week. The work itself is not complicated. Doing it every week, when you are also selling houses, is the part that takes discipline.
The first 90 days at a glance
Target properties
Twenty live at any one time, every one prospected every week.
Posts and shares
A local event post, and content built around your boards as they go up.
Local guide a month
One local area guide or video a month, starting with the places you use.
Keep these four commitments in your head. If a week gets away from you, they are what you come back to.
Section one · the work
Five workstreams.
Every week.
Local Facebook groups
Your patch already talks to itself somewhere, and most of the time that somewhere is a Facebook group. Local buy and sell, village noticeboards, school parents, the running club. The people in them are moving house, or they know the person who is.
Join as yourself, not as an advert. Answer a question about the bin collection, recommend a plumber, then post your property. An agent who only ever posts listings gets scrolled past inside a fortnight.
The commitment
- Join five relevant local Facebook groups.
- Post property and content into them every week.
Local events and boards
Two things put your name in front of people who are not looking for an agent yet. The first is what is already happening locally: the school fair, the market, the fun run, the pantomime. Post it, share it, turn up to it.
The second is your own boards. A board going up is a reason to post, and the post reaches further than the board does. New to the market, sold in ten days, another one on this street. Say it while it is true.
The commitment
- One local event post or share every week.
- Content built around your boards as they go up.
The prospecting system
This is the habit the 90 days are really about. The other four workstreams build your name. Prospecting is what turns the name into instructions, and it only works when it runs off a list and a schedule rather than off how you feel on a Tuesday.
Twenty properties is a deliberate number. It is enough to keep a pipeline moving and small enough that you can genuinely touch all of them inside a week. Hold it at twenty. When one comes off the list, because it sells, because it instructs with you, or because the owner tells you to go away, put a new one on the same day.
Prospecting every one of them every week means every one. A call, a card, a message, a knock, a note about the house two doors down that just went under offer. What the touch is matters less than the fact that it happened and that you logged it.
Pick the twenty on purpose. Withdrawn listings, expired ones, the road you already have two boards on, the house you valued last year that went elsewhere. A random twenty is twenty times the work for a fraction of the result.
The commitment
- Hold 20 target properties at any one time.
- Prospect every one of them every week.
- Replace anything that comes off the list the same day, so the count never drops.
- Log every touch, so next week starts from a record and not from memory.
Schools and community organisations
Schools, clubs, churches, charities and community groups already hold the attention of everyone in your area. They also nearly always need something: a raffle prize, a sponsor for the kit, someone to print the programme or man a stall for an hour.
Being useful to them gets your name in front of the same families, repeatedly, in a setting where nobody is being sold to. Ask what is coming up and what they are short of, then do that thing properly.
The commitment
- Contact the schools and community organisations in your patch.
- Find events you can support, and support them.
Local area guide
People moving into your area want to know where to eat, where to park, which pub is worth the walk and which school gate is which. Nobody buys a house without asking those questions, and very few agents answer them in public.
Start with the businesses and places you genuinely use yourself. You can write about your own butcher, your own gym and your own coffee shop honestly, and it shows. One a month is enough, written or filmed, and after a year you have twelve of them working for you.
The commitment
- One local area guide or video every month.
- Start with the businesses and places you use yourself.
Section one · the week
What a week
looks like.
The five workstreams turn into four repeating diary entries. Put them in once and let them repeat.
Prospecting block
Your twenty, every week, touched and logged. Book it as the first thing in the week, not the last.
Group posting
Property and content into your five groups, plus the replies you owe from last week.
Local post
One event post or share, and whatever your boards have given you to talk about.
Monthly guide
One block a month for the area guide or the video. Same slot every month.
The schools and community work does not sit in a weekly slot, because it moves at the pace of their calendar rather than yours. Make the contact early in the 90 days and keep the conversation open, so you hear about the summer fair before the posters go up.