Local groups
Five relevant local Facebook groups joined, and posted into every week.
Muvin agent training
Your training. Your first 90 days.
This is the Muvin training programme. It is built in numbered sections and you work through them in order. Section 1 is the first 90 days, and it is where every new agent starts.
90
Days, and the habits you set in them run the rest of the year
5
Workstreams in Section 1, all running at the same time
Weekly
The rhythm nearly everything in the 90 days runs on
How this works
The training
programme.
Each section is numbered and stands on its own. Start at Section 1 and work down the page.
Nothing here is theory. Every section is work you do in your own patch, in the week you are in. Read the section through once, then put the commitments into your diary as repeating entries. That is the only place they survive a busy fortnight.
Your first 90 days are Section 1. Five workstreams run at once, and they are designed to be run together rather than one at a time. The point of them is that a stranger in your area starts to recognise your name before they need an agent.
Do the five every week and the 90 days build a patch that knows you.
Section one
Your first
90 days.
Five workstreams, run together from your first week. The work itself is not complicated. Doing it every week, when you are also selling houses, is the part that takes discipline.
The first 90 days at a glance
Target properties
Twenty live at any one time, every one prospected every week.
Posts and shares
Three property posts a week and a day in the life every day, with the market and area posts on their own cycle.
Local guide a month
One local area guide or video a month, starting with the places you use.
Keep these four commitments in your head. If a week gets away from you, they are what you come back to.
Section one · the work
Five workstreams.
Every week.
Local Facebook groups
Your patch already talks to itself somewhere, and most of the time that somewhere is a Facebook group. Local buy and sell, village noticeboards, school parents, the running club. The people in them are moving house, or they know the person who is.
Join as yourself, not as an advert. Answer a question about the bin collection, recommend a plumber, then post your property. An agent who only ever posts listings gets scrolled past inside a fortnight.
The commitment
- Join five relevant local Facebook groups.
- Post property and content into them every week.
Social posting
Your posting week has a fixed shape. Three property posts, a day in the life every day, and the market and area posts on their own cycle. Put the shape into your diary once and it survives a busy fortnight.
The property posts come off your own stock and your own boards. A board going up is a reason to post, and the post reaches further than the board does. New to the market, sold in ten days, another one on this street. Say it while it is true.
The day in the life post is the rest of the job. The valuation you drove to, the keys you handed over, the coffee at seven before the first viewing. People follow the person for months before they instruct the agent.
The market update is the one piece of work that feeds everything else. Film it and post it once a month, then cut a snippet out of it every week.
Every week
- Three property posts.
- One day in the life post, every day.
- One snippet cut from the current market update.
Every fortnight
- One post on what is going on in your area: the school fair, the market, the fun run, the pantomime.
Every month
- The market update, as a video and as a post.
- Every market post links back to the full report, in the post itself or through the link in your bio.
The prospecting system
This is the habit the 90 days are really about. The other four workstreams build your name. Prospecting is what turns the name into instructions, and it only works when it runs off a list and a schedule rather than off how you feel on a Tuesday.
Twenty properties is a deliberate number. It is enough to keep a pipeline moving and small enough that you can genuinely touch all of them inside a week. Hold it at twenty. When one comes off the list, because it sells, because it instructs with you, or because the owner tells you to go away, put a new one on the same day.
Prospecting every one of them every week means every one. A call, a card, a message, a knock, a note about the house two doors down that just went under offer. What the touch is matters less than the fact that it happened and that you logged it.
Pick the twenty on purpose. Withdrawn listings, expired ones, the road you already have two boards on, the house you valued last year that went elsewhere. A random twenty is twenty times the work for a fraction of the result.
The commitment
- Hold 20 target properties at any one time.
- Prospect every one of them every week.
- Replace anything that comes off the list the same day, so the count never drops.
- Log every touch, so next week starts from a record and not from memory.
Schools and community organisations
Schools, clubs, churches, charities and community groups already hold the attention of everyone in your area. They also nearly always need something: a raffle prize, a sponsor for the kit, someone to print the programme or man a stall for an hour.
Being useful to them gets your name in front of the same families, repeatedly, in a setting where nobody is being sold to. Ask what is coming up and what they are short of, then do that thing properly.
The commitment
- Contact the schools and community organisations in your patch.
- Find events you can support, and support them.
Local area guide
People moving into your area want to know where to eat, where to park, which pub is worth the walk and which school gate is which. Nobody buys a house without asking those questions, and very few agents answer them in public.
Start with the businesses and places you genuinely use yourself. You can write about your own butcher, your own gym and your own coffee shop honestly, and it shows. One a month is enough, written or filmed, and after a year you have twelve of them working for you.
The commitment
- One local area guide or video every month.
- Start with the businesses and places you use yourself.
Section one · the week
What a week
looks like.
The five workstreams turn into four repeating diary entries. Put them in once and let them repeat.
Prospecting block
Your twenty, every week, touched and logged. Book it as the first thing in the week, not the last.
Posting block
Three property posts and this week's market snippet, into your five groups and your own feed, plus the replies you owe from last week.
Day in the life
One post a day, filmed as the day happens. It takes a minute and it is the post people come back for.
Monthly block
The market update, filmed and posted, and the area guide. Same slot every month.
The schools and community work does not sit in a weekly slot, because it moves at the pace of their calendar rather than yours. Make the contact early in the 90 days and keep the conversation open, so you hear about the summer fair before the posters go up.
The area post runs on a fortnight rather than a week, so it has no card either. Put it in as a repeating entry on alternate weeks and write it off whatever is next in the local diary.